We are thrilled and excited about artyli.com, about the opportunity it releases for both artists and collectors. We are solving two problems in the market, the first problem is that artwork is often unaffordable, especially for younger collectors.
The second problem we aim to solve is for the artist. The life of an artist is like a landscape strewn with challenges and obstacles. Creating artwork, is about digging deep into yourself, to deliver thoughts and stories, in new and exciting ways, often not knowing if you’re going to sell your work or not. Every artist exhibiting here, and others that are coming on board, has had the courage to rise to this challenge. By creating a limited-edition print gallery, our artists can make passive income, so that they can keep creating beautiful pieces. Additionally, every time you buy a limited-edition print, you donate 2% toward the Artyli Africa Education Foundation, which supports artists whom have educational needs.
By having a gallery, in every Hi Hotel, which is a chain of Hotels developed by Tsogo Sun, we are also taking the gallery out of the traditional gallery space and placing it in a public space. This creates an opportunity for many more people to view and purchase art.